Weezer's "Hurley" controversy

After confusing fans by revealing the cover of their new album "Hurley" featuring Lost actor Jorge Garcia -- "Hurley" on the show -- without any apparent reason as to why, Weezer's Brian Bell suggested the name of the new album is actually due to sponsorship from surf clothing manufacturer Hurley, only to retract the statements via Weezer.com:

"hi folks. its not that hurley and weezer have *nothing* to do with each other - yes the album is going to be carried in PacSun stores which also sell Hurley clothes, and they are doing some new weez clothes, etc. But the point is that Hurley didnt fund the recording nor do they have anything to do with the music - the album was independently recorded and paid for by the band, and put out on Epitaph. Weezer has been doing promotional and merch deals and etc for 15+ years, that sort of stuff is nothing new. But Brian misspoke when he thought Hurley paid for the album."